Honda PCX Premium skutik

PT Astra Honda Motor (AHM) released PCX white Honda with black color combinations to provide a diverse choice to consumers and strengthen the image as a premium product.
Trend growth scooter motorcycle market is growing very rapidly. Based on data from AISI period from January to April, the contribution of continued strong sales of scooter category to reach 1,341,795 units or 49.6% of the national market. In the same period scooter Honda managed to dominate sales to total 699,168 units or 52.1% of the total scooter market in the country. The position Honda as the New King of AT is also increasingly strong with this achievement.
In June 2010, AHM pioneered the birth of high-tech motorcycle segment with the launch of the Honda motor scooter PCX (Personal Comfort Xaloon). Honda's global product quality this world a premium scooter pioneers in Indonesia with the charm of luxury in every detail design of its body.
Head of Corporate Communication, AHM Kris in a press release on Wednesday (8 / 6), said the presence of Honda PCX has marked the birth of a new era of driving a motorcycle use premium high-tech scooter.
"As a flagship product, PCX Honda proved capable of giving an exclusive to its owner. Its presence is well received by consumers in Indonesia because it offers an elegant design, high technology, and driving comfort, and availability of after-sales service thatexclusive "he said.
To further add interest and strengthen the PCX image as a premium product, AHM add color choice with the introduction of Honda PCX white color with black color combination prior to the combination of brown. This color was chosen because it can give the impression of luxury in a product.
"The addition of this color to satisfy consumers who ask for other colors are also able to provide a luxurious feel. We believe the addition of white color is to fulfill the desires of consumers and strengthen the sales of Honda in scooter segment," he added.
In terms of technology, Honda PCX equipped with high technology that has never existed in other scooter in Indonesia which is idling Stop System. This technology will temporarily turn off the engine after the scooter stopped in a matter of 3 seconds and the rider only needs to pull the lever gas to turn it on again.
With the addition of color, consumers have a choice of four colors namely Honda PCX White Shadow, Nighthawk Black, Silverstone Metallic, and Metallic Goldbullion. AHM market the Honda PCX Rp32.050.000 price (on the road DKI Jakarta) with a sales target of 250 units per month. More details see the automotive section! (X-12)


source : http://www.mediaindonesia.com/read/2011/06/08/232261/21/2/Honda-PCX-Putih-Ramaikan-Pasar-Skutik-Premium

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